According to a 2025 study conducted by the marketing agency Tinuiti, Shein has narrowly surpassed Amazon as the primary online destination for Gen Z apparel shoppers. The data further indicates that 12% of millennials also identified Shein as their most likely platform for completing online clothing purchases.
Economy
Gen Z prioritizes budget-friendly fashion choices
A 2025 study by Tinuiti reveals that Gen Z shoppers prefer Shein over Amazon for online apparel purchases.
Source: The Business Standard