A 2025 study by Tinuiti reveals that Gen Z shoppers prefer Shein over Amazon for online apparel purchases.
The Business Standard4 September 2026, 12:00 PM14 readsAMP
According to a 2025 study conducted by the marketing agency Tinuiti, Shein has narrowly surpassed Amazon as the primary online destination for Gen Z apparel shoppers. The data further indicates that 12% of millennials also identified Shein as their most likely platform for completing online clothing purchases.
